Welcome to Shine Creative
Strategy and storytelling for travel and hospitality brands
We’re a boutique communications consultancy offering public relations, content creation and interiors and guest experience consultancy, all driven and underpinned by creative strategy.
Whether you need sharper storytelling, more impactful press coverage or interiors that reflect your brand story and essence, Shine Creative brings thoughtful, integrated and impactful direction based on more than 25 years of experience.
Clients we've worked with






















Our services
With a career spanning broadcasting, PR, writing and interior design, Mhairi Wilson brings a unique perspective to every project.
She and her team work with travel and hospitality brands across Scotland and beyond, helping them connect with their audiences through creative strategy, compelling content and beautifully considered spaces.
Shine Creative offers four core services designed to work together or stand powerfully on their own:
Creative Strategy – brand positioning, messaging and strategic campaigns
Public Relations – media relations, events & launches, public affairs and crisis communications
Content Creation – website copy, editorial content, bios, blogs, award entries, customer communications and social media
Interiors + Guest Experience – design support, styling and brand storytelling through spaces
If you’re looking for fresh, commercially focused, impactful PR and content ideas, meaningful brand storytelling, or interiors that reflect the essence of your brand, I’d love to hear from you.
OUR SERVICESWelcome to Shine Creative
Strategy and storytelling for travel and hospitality brands
We’re a boutique communications consultancy offering public relations, content creation and interiors and guest experience consultancy, all driven and underpinned by creative strategy.
Whether you need sharper storytelling, more impactful press coverage or interiors that reflect your brand story and essence, Shine Creative brings thoughtful, integrated and impactful direction based on more than 25 years of experience.