Welcome to Shine Creative
Creative communications for travel and hospitality
We’re a boutique communications consultancy offering public relations, content creation and interiors and guest experience consultancy, driven and underpinned by creative strategy.
Whether you need sharper storytelling that connects your audiences to your brand, impactful press coverage that makes a difference to your reputation and bottom line, interior styling to bring your brand essence to life or exceptional guest experience enhancements that leave a lasting impression, Shine Creative will deliver integrated, impactful and strategic activity based on more than 25 years of experience.
Clients we've worked with






















Our services
With a career spanning broadcasting, PR and brand consultancy, Mhairi Wilson brings a wealth of experience and a unique perspective to every project.
She and her team work with travel and hospitality brands across Scotland and beyond, shaping reputation and maximising revenue through strategic communications campaigns.
Shine Creative offers four core services designed to work together or stand powerfully on their own:
Creative Strategy – brand positioning, messaging and strategic campaigns
Public Relations – media relations, events & launches, public affairs and crisis communications
Content Creation – website copy, editorial content, bios, blogs, award entries, customer communications and social media
Interiors + Guest Experience – brand storytelling and styling through spaces and guest experience consultancy
If you’re looking for commercially focused, powerful PR and content ideas, brand storytelling that sticks, or interiors that bring your brand to life, I’d love to hear from you.
OUR SERVICESWelcome to Shine Creative
Powerful storytelling for travel and hospitality brands
We’re a boutique communications consultancy offering public relations, content creation and interiors and guest experience consultancy, driven and underpinned by creative strategy.
Whether you need sharper storytelling that connects your audiences to your brand, impactful press coverage that makes a difference to your reputation and bottom line, interior styling to bring your brand essence to life or exceptional guest experience enhancements that exceed expectations, Shine Creative will deliver integrated, impactful and strategic activity based on more than 25 years of experience.