Shine PR

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Welcome to Shine PR

Tourism, Hospitality and Leisure PR

Working with global brands and businesses closer to home, we drive impactful and measurable results drawing on our extensive expertise working with hotels, restaurants, food & drink brands, tourism organisations and leisure businesses.


Clients we've worked with





















Our Services

Find out what services we offer ...

Our Services


Have a look at some of the people we're working with ...



Get to know Mhairi Clarke, Founder of Shine PR ...


Shine Travels

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Shine Travels

Services we offer

We build and manage brand reputation and relationships through strategic, creative communications, drawing on all of the latest insights and trends.

We offer a full picture service from insight and planning, content creation, media relations, social media management, influencer relations and marketing, event management through to measurement and evaluation.

With an enviable book of contacts and a strong network across the tourism, hospitality and food and drink sectors, we're able to to consistently deliver above and beyond client expectations in line with strategic objectives.


An accomplished communications professional

Mhairi is an accomplished communications professional who I wouldn’t hesitate to work with again. Her intelligence, knowledge and contacts within media and government are invaluable. Through her workshops, she teased out and dug in until the answers we needed were clear and she expertly translated these into succinct benefits and into a practical and comprehensive communications strategy.”

Ruth Broers - Head of Marketing

They have always exceeded our expectations

Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with!

John Henderson, Founder - Born in Scotland


Mhairi, the work you’ve done with us over the last few months has been transformational.  Thank you for helping us, and me in particular to put the right voice and words to the work we do!

Sean McGrath - Chief Executive
Entrepreneurial Scotland

A wealth of experience and industry knowledge

With Mhairi’s background and experience in working with food, drink, hospitality and tourism brands, we knew there was a wealth of experience and industry knowledge that would be the perfect fit.  Shine PR were proactive, creative and helped us share our message.  We highly recommend Shine PR for any business looking to get their message out to the right people.

Martin Reid - Co-Founder
The Gin Co-Operative

A passion for our brands

It’s a pleasure to work with Mhairi and Shine PR – would highly recommend!  Mhairi has shown a passion for our brands, which shines through in the copy she has developed for the Caorunn blog over the years. All projects are delivered in a timely fashion and Mhairi has been very accommodating to changes in business needs over recent months. I look forward to continuing our work together!

Charlotte Allan - Marketing
International Beverage

An exceptional PR

Mhairi Clarke is an exceptional PR/Travel Writer and someone I would highly recommend to any tourism, hospitality, travel and food and drink business.”

Marc Crothall - Chief Executive
Scottish Tourism Alliance

An absolute pleasure to work with

Mhairi is an absolute pleasure to work with. Her knowledge of the local media landscape and customer service is second to none. We’re delighted to have her as part of our associate network.

Karen Meachen - Client Services Director
The PR Network