We’re a boutique communications consultancy offering public relations, content creation and interiors and guest experience consultancy, all driven and underpinned by creative strategy.
Whether you need sharper storytelling, more impactful press coverage or interiors that reflect your brand story and essence, Shine Creative brings thoughtful, integrated and impactful direction based on more than 25 years of experience.
With a career spanning broadcasting, PR, writing and interior design, Mhairi Wilson brings a unique perspective to every project.
She and her team work with travel and hospitality brands across Scotland and beyond, helping them connect with their audiences through creative strategy, compelling content and beautifully considered spaces.
Shine Creative offers four core services designed to work together or stand powerfully on their own:
Creative Strategy – brand positioning, messaging and strategic campaigns
Public Relations – media relations, events & launches, public affairs and crisis communications
Content Creation – website copy, editorial content, bios, blogs, award entries, customer communications and social media
Interiors + Guest Experience – design support, styling and brand storytelling through spaces
If you’re looking for fresh, commercially focused, impactful PR and content ideas, meaningful brand storytelling, or interiors that reflect the essence of your brand, I’d love to hear from you.
OUR SERVICES
We’re a boutique communications consultancy offering public relations, content creation and interiors and guest experience consultancy, all driven and underpinned by creative strategy.
Whether you need sharper storytelling, more impactful press coverage or interiors that reflect your brand story and essence, Shine Creative brings thoughtful, integrated and impactful direction based on more than 25 years of experience.
“Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with!”
John Henderson, Founder – Born in Scotland
‘Working with Mhairi at Shine PR is one of the best business decisions we have made. From the first initial contact until now, she has given everything 100% and in such a meticulous and professional manner.
With such a positive and passionate attitude, Mhairi delivers time and time again on creative solutions to raise awareness of Hebrides Cruises across our target audiences. To add to that, Mhairi is such a lovely, upbeat person to work alongside, nothing is ever too much trouble and she is always so prompt with her responses and in delivery tasks.
We highly recommend Mhairi and Shine PR. The insight and advice offered is always of the highest quality. We thoroughly enjoy working with Mhairi and let’s hope it’s for many more years to come.’
Emma Fairbairns, Shore Manager – Hebrides Cruises
“We have been a client of Shine PR for three years and we love working with them. We respect Mhairi’s advice and guidance even if it’s sometimes not what we want to hear. The agency has become a vital part of our extended team, and we wouldn’t want to be without them.
Mhairi and Shine PR are about so much more than purely column inches. Their strategic comms advice is first class and the workshops they’ve facilitated have enabled our leadership team to get an ‘inch wide, mile deep’ perspective, rather than going for the sometimes more alluring ‘scattergun’ approach. We have no hesitation in recommending Mhairi Wilson and Shine PR.”
Sarah Heward – Owner, The Real Food Cafe
Mhairi is an accomplished communications professional who I wouldn’t hesitate to work with again. Her intelligence, knowledge and contacts within media and government are invaluable. Through her workshops, she teased out and dug in until the answers we needed were clear and she expertly translated these into succinct benefits and into a practical and comprehensive communications strategy.”
Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with!
“Mhairi, the work you’ve done with us over the last few months has been transformational. Thank you for helping us, and me in particular to put the right voice and words to the work we do!”
Sean McGrath – Chief Executive – Entrepreneurial Scotland
“With Mhairi’s background and experience in working with food, drink, hospitality and tourism brands, we knew there was a wealth of experience and industry knowledge that would be the perfect fit. Shine PR were proactive, creative and helped us share our message. We highly recommend Shine PR for any business looking to get their message out to the right people.”
Martin Reid – Co-Founder, The Gin Co-operative
“It’s a pleasure to work with Mhairi and Shine PR – would highly recommend. Mhairi has shown a passion for our brands, which shines through in the copy she has developed for the Caorunn blog over the years. All projects are delivered in a timely fashion and Mhairi has been very accommodating to changes in business needs over recent months. I look forward to continuing our work together!”
Samantha Peter – Global Digital, PR and Communication Lead
“Mhairi is an exceptional PR and someone I would highly recommend to any tourism, hospitality, travel and food and drink business.”
Marc Crothall – Chief Executive, Scottish Tourism Alliance
“Mhairi is an absolute pleasure to work with. Her knowledge of the local media landscape and customer service is second to none. We’re delighted to have her as part of our associate network.”
Karen Meachen – Client Services Director, The PR Network
