Shine PR provides a range of copywriting services across print and digital media.

We’ll work with you to help you find your voice and and tell your story; we’ve worked on pretty much everything when it comes to copywriting.

Social media content
Annual reports
Industry strategies
Opinion pieces
News articles
Press releases
Case studies
Training guides


Public Affairs
Shine PR has a thorough understanding of our ...

Public Affairs

Content Creation
We've worked with a number of clients from ...

Content Creation

Shine PR works with clients to develop the ...


Media Relations
Media relations is a fundamental part of public ...

Media Relations

Our Services
Find out what services we offer ...

Our Services

Events & launches
Shine PR has extensive experience in delivering successful ...

Events & launches

An accomplished communications professional

Mhairi is an accomplished communications professional who I wouldn’t hesitate to work with again. Her intelligence, knowledge and contacts within media and government are invaluable. Through her workshops, she teased out and dug in until the answers we needed were clear and she expertly translated these into succinct benefits and into a practical and comprehensive communications strategy.”

Ruth Broers - Head of Marketing

They have always exceeded our expectations

Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with!

John Henderson, Founder - Born in Scotland


Mhairi, the work you’ve done with us over the last few months has been transformational.  Thank you for helping us, and me in particular to put the right voice and words to the work we do!

Sean McGrath - Chief Executive
Entrepreneurial Scotland

A wealth of experience and industry knowledge

With Mhairi’s background and experience in working with food, drink, hospitality and tourism brands, we knew there was a wealth of experience and industry knowledge that would be the perfect fit.  Shine PR were proactive, creative and helped us share our message.  We highly recommend Shine PR for any business looking to get their message out to the right people.

Martin Reid - Co-Founder
The Gin Co-Operative

A passion for our brands

It’s a pleasure to work with Mhairi and Shine PR – would highly recommend!  Mhairi has shown a passion for our brands, which shines through in the copy she has developed for the Caorunn blog over the years. All projects are delivered in a timely fashion and Mhairi has been very accommodating to changes in business needs over recent months. I look forward to continuing our work together!

Charlotte Allan - Marketing
International Beverage

An exceptional PR

Mhairi Clarke is an exceptional PR/Travel Writer and someone I would highly recommend to any tourism, hospitality, travel and food and drink business.”

Marc Crothall - Chief Executive
Scottish Tourism Alliance

An absolute pleasure to work with

Mhairi is an absolute pleasure to work with. Her knowledge of the local media landscape and customer service is second to none. We’re delighted to have her as part of our associate network.

Karen Meachen - Client Services Director
The PR Network