MEDIA RELATIONS

Media relations is a fundamental element of public relations and an important part of increasing brand visibility, promoting products and services, sharing corporate news stories and raising awareness of issues.

Contact with the media will test the best of any organisation’s strategy and narrative; get the story straight and clear first, then engage.

Whether it’s through press releases, opinion pieces and story pitches to journalists, Shine PR is renowned for our track record in delivering exceptional campaigns and coverage across all media including print, radio, TV and social media.

CONTACT

Copywriting
Shine PR provides a range of copywriting services ...

Copywriting

Public Affairs
Shine PR has a thorough understanding of our ...

Public Affairs

Content Creation
We've worked with a number of clients from ...

Content Creation

PR
Shine PR works with clients to develop the ...

PR

Our Services
Find out what services we offer ...

Our Services

Events & launches
Shine PR has extensive experience in delivering successful ...

Events & launches

“Working with Mhairi at Shine PR is one of the best business decisions we have made”

‘Working with Mhairi at Shine PR is one of the best business decisions we have made. From the first initial contact until now, she has given everything 100% and in such a meticulous and professional manner.

With such a positive and passionate attitude, Mhairi delivers time and time again on creative solutions to raise awareness of Hebrides Cruises across our target audiences. To add to that, Mhairi is such a lovely, upbeat person to work alongside, nothing is ever too much trouble and she is always so prompt with her responses and in delivery tasks.

We highly recommend Mhairi and Shine PR. The insight and advice offered is always of the highest quality. We thoroughly enjoy working with Mhairi and let’s hope it’s for many more years to come.’

Emma Fairbairns, Shore Manager - Hebrides Cruises

“Mhairi and Shine PR are about so much more than purely column inches. Their strategic comms advice is first class.”

“We have been a client of Shine PR for three years and we love working with them.  We respect Mhairi’s advice and guidance even if it’s sometimes not what we want to hear.  The agency has become a vital part of our extended team, and we wouldn’t want to be without them.

Mhairi and Shine PR are about so much more than purely column inches.  Their strategic comms advice is first class and the workshops they’ve facilitated have enabled our leadership team to get an ‘inch wide, mile deep’ perspective, rather than going for the sometimes more alluring ‘scattergun’ approach.

We have no hesitation in recommending Mhairi Wilson and Shine PR.”

Sarah Heward - Owner, The Real Food Cafe

“Working with Mhairi at Shine PR has been a game-changer for Trump Turnberry”

Working with Mhairi at Shine PR has been a game-changer for Trump Turnberry. Her strategic and creative approach has significantly enhanced our resort’s visibility in top tier media.  The media coverage we’ve secured, thanks to her innovative tactics and strategic advice, has exceeded our expectations.

Mhairi’s meticulous attention to detail and professional PR advice make her the go-to expert in tourism and hospitality PR. Her upbeat enthusiasm, energy, and passion for our brand also make her an exceptionally nice person to work with.

We highly recommend Mhairi and Shine PR to any business looking to elevate their media presence and build strong relationships with the press.”

Nic Oldham, General Manager - Trump Turnberry

An accomplished communications professional

Mhairi is an accomplished communications professional who I wouldn’t hesitate to work with again. Her intelligence, knowledge and contacts within media and government are invaluable. Through her workshops, she teased out and dug in until the answers we needed were clear and she expertly translated these into succinct benefits and into a practical and comprehensive communications strategy.”

Ruth Broers - Head of Marketing
5pm.co.uk

They have always exceeded our expectations

Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with!

John Henderson, Founder - Born in Scotland

Transformational

Mhairi, the work you’ve done with us over the last few months has been transformational.  Thank you for helping us, and me in particular to put the right voice and words to the work we do!

Sean McGrath - Chief Executive
Entrepreneurial Scotland

A wealth of experience and industry knowledge

With Mhairi’s background and experience in working with food, drink, hospitality and tourism brands, we knew there was a wealth of experience and industry knowledge that would be the perfect fit.  Shine PR were proactive, creative and helped us share our message.  We highly recommend Shine PR for any business looking to get their message out to the right people.

Martin Reid - Co-Founder
The Gin Co-Operative

A passion for our brands

It’s a pleasure to work with Mhairi and Shine PR – would highly recommend.  Mhairi has shown a passion for our brands, which shines through in the copy she has developed for the Caorunn blog over the years. All projects are delivered in a timely fashion and Mhairi has been very accommodating to changes in business needs over recent months. I look forward to continuing our work together!

Samantha Peter - Global Digital, PR and Communication lead
International Beverage

An exceptional PR

“Mhairi is an exceptional PR and someone I would highly recommend to any tourism, hospitality, travel and food and drink business.”

Marc Crothall - Chief Executive
Scottish Tourism Alliance

An absolute pleasure to work with

Mhairi is an absolute pleasure to work with. Her knowledge of the local media landscape and customer service is second to none. We’re delighted to have her as part of our associate network.

Karen Meachen - Client Services Director
The PR Network