Shine Travels


Shine PR Founder, Mhairi Clarke is also a travel and lifestyle writer for The Scotsman, The Herald, The Daily Record, The National and many luxury lifestyle titles.

A selection of her features are below - you can view more on Mhairi's website.

A microdose of healthy headonism in Ibiza

Hitting the reset button in Dubai


From long-gone bordellos to cathedrals and palaces, a more-ish break in Malta

48 hours in Tuscany

A grown up trip to New York - top 10 things to do

The Machrie Hotel: a ticket to island tranquility

Christmas in NYC

Villa La Massa - Tuscany

Gennadi Grand - Rhodes

1898 The Post - Ghent

The Phoenicia - Malta


An accomplished communications professional

Mhairi is an accomplished communications professional who I wouldn’t hesitate to work with again. Her intelligence, knowledge and contacts within media and government are invaluable. Through her workshops, she teased out and dug in until the answers we needed were clear and she expertly translated these into succinct benefits and into a practical and comprehensive communications strategy.”

Ruth Broers - Head of Marketing

They have always exceeded our expectations

Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with!

John Henderson, Founder - Born in Scotland


Mhairi, the work you’ve done with us over the last few months has been transformational.  Thank you for helping us, and me in particular to put the right voice and words to the work we do!

Sean McGrath - Chief Executive
Entrepreneurial Scotland

A wealth of experience and industry knowledge

With Mhairi’s background and experience in working with food, drink, hospitality and tourism brands, we knew there was a wealth of experience and industry knowledge that would be the perfect fit.  Shine PR were proactive, creative and helped us share our message.  We highly recommend Shine PR for any business looking to get their message out to the right people.

Martin Reid - Co-Founder
The Gin Co-Operative

A passion for our brands

It’s a pleasure to work with Mhairi and Shine PR – would highly recommend!  Mhairi has shown a passion for our brands, which shines through in the copy she has developed for the Caorunn blog over the years. All projects are delivered in a timely fashion and Mhairi has been very accommodating to changes in business needs over recent months. I look forward to continuing our work together!

Charlotte Allan - Marketing
International Beverage

An exceptional PR

Mhairi Clarke is an exceptional PR/Travel Writer and someone I would highly recommend to any tourism, hospitality, travel and food and drink business.”

Marc Crothall - Chief Executive
Scottish Tourism Alliance

An absolute pleasure to work with

Mhairi is an absolute pleasure to work with. Her knowledge of the local media landscape and customer service is second to none. We’re delighted to have her as part of our associate network.

Karen Meachen - Client Services Director
The PR Network