PR for tourism and hospitality brands

Shine Creative is a specialist PR consultancy for hotels, destinations and hospitality brands.

From media relations and campaign strategy to founder profiling, partnerships and reputation-building, we help brands build visibility, credibility and emotional connection with their audiences.

  • "Working with Mhairi at Shine PR is one of the best business decisions we have made. From the first initial contact until now, she has given everything 100% and in such a meticulous and professional manner."

    Emma Fairbairns - Shore Manager and Director
    Hebrides Cruises

  • "We have been a client of Shine PR for more than four years and we love working with them. The agency has become a vital part of our extended team, and we wouldn’t want to be without them."

    Sarah Heward - Founder
    The Real Food Cafe

  • "Mhairi is an exceptional PR and someone I would highly recommend to any tourism, hospitality, travel and food and drink business.”

    Marc Crothall - CEO
    The Scottish Tourism Alliance


  • "Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with."

    John Henderson, Founder
    Born in Scotland

  • The media coverage we've secured, thanks to Mhairi's innovative tactics and strategic advice, has exceeded our expectations. Her meticulous attention to detail and professional PR advice make her the go-to expert in tourism and hospitality PR."

    Nic Oldham - General Manager
    Trump Turnberry