About Shine PR

Shine PR is led by Mhairi Clarke. Mhairi left a successful career working for BBC Corporate and Public Relations in London to return to Scotland in 2003, where she built her career and profile within Scotland’s PR landscape.

She is an award-winning PR expert and has most recently led the communications on behalf of Scotland’s tourism industry to elevate the industry voice, remove barriers to recovery and help to build a globally competitive, sustainable tourism product for the future.

Voted one of Scotland's Top 100 Women in Tourism, Mhairi is passionate about delivering communications which build and elevate brand profile through strategic communications, delivered with a fresh, creative mix of tactics across a range of channels.

Mhairi is also a travel writer for The Herald, The Scotsman and the Daily Record, a visiting lecturer at the University of Stirling and member of the Chartered Institute of Public Relations.



They have always exceeded our expectations

Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with!

John Henderson, Founder - Born in Scotland


Mhairi, the work you’ve done with us over the last few months has been transformational.  Thank you for helping us, and me in particular to put the right voice and words to the work we do!

Sean McGrath - Chief Executive
Entrepreneurial Scotland

A wealth of experience and industry knowledge

With Mhairi’s background and experience in working with food, drink, hospitality and tourism brands, we knew there was a wealth of experience and industry knowledge that would be the perfect fit.  Shine PR were proactive, creative and helped us share our message.  We highly recommend Shine PR for any business looking to get their message out to the right people.

Martin Reid - Co-Founder
The Gin Co-Operative

A passion for our brands

It’s a pleasure to work with Mhairi and Shine PR – would highly recommend!  Mhairi has shown a passion for our brands, which shines through in the copy she has developed for the Caorunn blog over the years. All projects are delivered in a timely fashion and Mhairi has been very accommodating to changes in business needs over recent months. I look forward to continuing our work together!

Charlotte Allan - Marketing
International Beverage

An exceptional PR

Mhairi Clarke is an exceptional PR/Travel Writer and someone I would highly recommend to any tourism, hospitality, travel and food and drink business.”

Marc Crothall - Chief Executive
Scottish Tourism Alliance

An absolute pleasure to work with

Mhairi is an absolute pleasure to work with. Her knowledge of the local media landscape and customer service is second to none. We’re delighted to have her as part of our associate network.

Karen Meachen - Client Services Director
The PR Network