About Shine PR
Shine PR is led by Mhairi Clarke. Mhairi left a successful career working for BBC Corporate and Public Relations in London to return to Scotland in 2003, where she built her career and profile within Scotland’s PR landscape.
She is an award-winning PR expert and has most recently led the communications on behalf of Scotland’s tourism industry to elevate the industry voice, remove barriers to recovery and help to build a globally competitive, sustainable tourism product for the future.
Voted one of Scotland's Top 100 Women in Tourism, Mhairi is passionate about delivering communications which build and elevate brand profile through strategic communications, delivered with a fresh, creative mix of tactics across a range of channels.
Mhairi is also a travel writer for The Herald, The Scotsman and the Daily Record, a visiting lecturer at the University of Stirling and member of the Chartered Institute of Public Relations.