Shine PR was founded by Mhairi Wilson, an award-winning branding and communications expert with more than 25 years of experience working in communications.

Mhairi graduated from the University of Glasgow with a degree in Politics and went on to work for the production team for Blue Peter, before moving into BBC Specialist, Factual and Learning Marketing and eventually on to BBC Corporate and Public Relations in London.  She returned to Scotland in 2003, undertook a Masters in Public Relations and built a successful career and solid profile within Scotland’s media and communications landscape, juggling a career in PR with monthly columns in The Herald as a Business Commentator and as Lifestyle Editor for a regional newspaper.

Voted one of Scotland’s Top 100 Women in Tourism in 2020 when she led the communications on behalf of Scotland’s tourism industry, Mhairi went on to set up Shine PR in 2022, specialising in PR for travel, hospitality, food and drink and lifestyle businesses.

She is a travel writer for The Herald, The Scotsman, Daily Record, luxury lifestyle publications and has a new food and drink column in The National for 2024.

She is a visiting lecturer at the University of Stirling and a Chartered Institute of PR Accredited Practitioner.



An accomplished communications professional

Mhairi is an accomplished communications professional who I wouldn’t hesitate to work with again. Her intelligence, knowledge and contacts within media and government are invaluable. Through her workshops, she teased out and dug in until the answers we needed were clear and she expertly translated these into succinct benefits and into a practical and comprehensive communications strategy.”

Ruth Broers - Head of Marketing

They have always exceeded our expectations

Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with!

John Henderson, Founder - Born in Scotland


Mhairi, the work you’ve done with us over the last few months has been transformational.  Thank you for helping us, and me in particular to put the right voice and words to the work we do!

Sean McGrath - Chief Executive
Entrepreneurial Scotland

A wealth of experience and industry knowledge

With Mhairi’s background and experience in working with food, drink, hospitality and tourism brands, we knew there was a wealth of experience and industry knowledge that would be the perfect fit.  Shine PR were proactive, creative and helped us share our message.  We highly recommend Shine PR for any business looking to get their message out to the right people.

Martin Reid - Co-Founder
The Gin Co-Operative

A passion for our brands

It’s a pleasure to work with Mhairi and Shine PR – would highly recommend!  Mhairi has shown a passion for our brands, which shines through in the copy she has developed for the Caorunn blog over the years. All projects are delivered in a timely fashion and Mhairi has been very accommodating to changes in business needs over recent months. I look forward to continuing our work together!

Charlotte Allan - Marketing
International Beverage

An exceptional PR

Mhairi Clarke is an exceptional PR/Travel Writer and someone I would highly recommend to any tourism, hospitality, travel and food and drink business.”

Marc Crothall - Chief Executive
Scottish Tourism Alliance

An absolute pleasure to work with

Mhairi is an absolute pleasure to work with. Her knowledge of the local media landscape and customer service is second to none. We’re delighted to have her as part of our associate network.

Karen Meachen - Client Services Director
The PR Network