Shine Stories

A selection of Mhairi Wilson's travel features.

A trip down the rabbit hole at The Tempus

A trip down the rabbit hole at The Tempus

Colour, curiosity and comfort – a 48-hour escape into The Tempus’ wonderland...

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Cap Vermell Grand Hotel Mallorca

Cap Vermell Grand Hotel Mallorca

Sun-drenched days, Michelin-starred nights and heaven on a hilltop in Mallorca...

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Top 10 Things To Do In Ibiza If You’re 50+

Top 10 Things To Do In Ibiza If You’re 50+

From mystical sunsets to legendary beats — the Ibiza you’ll fall in love with at 50+...

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I went to the city that doesn’t sleep, to sleep

I went to the city that doesn’t sleep, to sleep

From broken coconut to best self — wellness in the city that never sleeps...

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Pikes Ibiza – A look at Ibiza’s coolest refurb

Pikes Ibiza – A look at Ibiza’s coolest refurb

Pikes Ibiza — where legends live on and disco dreams never die...

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Dinner with Yotam Ottolenghi at Atzaró

Dinner with Yotam Ottolenghi at Atzaró

An Unforgettable Night of Farm-to-Fork Magic with Yotam Ottolenghi...

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Uncovering the hidden gems of Valencia

Uncovering the hidden gems of Valencia

Markets, masterpieces and Mediterranean soul — discovering Valencia’s magic...

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A ‘Familymoon’ in Ibiza

A ‘Familymoon’ in Ibiza

Where to go with four teenagers after a dreamy elopement to Florence...

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A microdose of healthy hedonism

A microdose of healthy hedonism

A Blissfully Grown-Up Ibiza Escape at Atzaró Agroturismo Hotel...

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Wind and waves in Fuerteventura

Wind and waves in Fuerteventura

Sun, soul and serenity on Fuerteventura’s elemental shores...

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Hitting the reset button in Dubai

Hitting the reset button in Dubai

Polynesian dreams, Arabian nights and a reset for mind, body and soul...

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Bright lights and baubles in NYC

Bright lights and baubles in NYC

NYC at Christmas: A sparkling love letter to magical Manhattan memories...

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A Gothic revival in Ghent

A Gothic revival in Ghent

Fries, fairytales and forgotten lanes: 48 hours in Belgium’s most enchanting city...

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Living like the Medici at Villa La Massa

Living like the Medici at Villa La Massa

A riverside retreat of Renaissance splendour and truffle hunting with a princess...

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An elegant escape to Malta

An elegant escape to Malta

Grand adventures and timeless luxury in the heart of the Mediterranean...

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A week of wellness in Rhodes

A week of wellness in Rhodes

Where minimalist luxury and mindful design meet to restore body and mind...

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They have always exceeded our expectations

“Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with!”

John Henderson, Founder – Born in Scotland

“Working with Mhairi at Shine PR is one of the best business decisions we have made”

‘Working with Mhairi at Shine PR is one of the best business decisions we have made. From the first initial contact until now, she has given everything 100% and in such a meticulous and professional manner.

With such a positive and passionate attitude, Mhairi delivers time and time again on creative solutions to raise awareness of Hebrides Cruises across our target audiences. To add to that, Mhairi is such a lovely, upbeat person to work alongside, nothing is ever too much trouble and she is always so prompt with her responses and in delivery tasks.

We highly recommend Mhairi and Shine PR. The insight and advice offered is always of the highest quality. We thoroughly enjoy working with Mhairi and let’s hope it’s for many more years to come.’

Emma Fairbairns, Shore Manager – Hebrides Cruises

“Mhairi and Shine PR are about so much more than purely column inches. Their strategic comms advice is first class.”

“We have been a client of Shine PR for three years and we love working with them.  We respect Mhairi’s advice and guidance even if it’s sometimes not what we want to hear.  The agency has become a vital part of our extended team, and we wouldn’t want to be without them.

Mhairi and Shine PR are about so much more than purely column inches.  Their strategic comms advice is first class and the workshops they’ve facilitated have enabled our leadership team to get an ‘inch wide, mile deep’ perspective, rather than going for the sometimes more alluring ‘scattergun’ approach.  We have no hesitation in recommending Mhairi Wilson and Shine PR.”

Sarah Heward – Owner, The Real Food Cafe

An accomplished communications professional

Mhairi is an accomplished communications professional who I wouldn’t hesitate to work with again. Her intelligence, knowledge and contacts within media and government are invaluable. Through her workshops, she teased out and dug in until the answers we needed were clear and she expertly translated these into succinct benefits and into a practical and comprehensive communications strategy.”

Ruth Broers - Head of Marketing
5pm.co.uk

They have always exceeded our expectations

Shine just get good communications. They understand how to make the most of a story or brand, and they have the contact book to deliver the message to exactly the right people. They have always exceeded our expectations in terms of coverage, and they are both a pleasure and joy to work with!

John Henderson, Founder - Born in Scotland

Transformational

“Mhairi, the work you’ve done with us over the last few months has been transformational.  Thank you for helping us, and me in particular to put the right voice and words to the work we do!”

Sean McGrath – Chief Executive – Entrepreneurial Scotland

A wealth of experience and industry knowledge

“With Mhairi’s background and experience in working with food, drink, hospitality and tourism brands, we knew there was a wealth of experience and industry knowledge that would be the perfect fit.  Shine PR were proactive, creative and helped us share our message.  We highly recommend Shine PR for any business looking to get their message out to the right people.”

Martin Reid – Co-Founder, The Gin Co-operative

A passion for our brands

“It’s a pleasure to work with Mhairi and Shine PR – would highly recommend.  Mhairi has shown a passion for our brands, which shines through in the copy she has developed for the Caorunn blog over the years. All projects are delivered in a timely fashion and Mhairi has been very accommodating to changes in business needs over recent months. I look forward to continuing our work together!”

Samantha Peter – Global Digital, PR and Communication Lead

International Beverage

An exceptional PR

“Mhairi is an exceptional PR and someone I would highly recommend to any tourism, hospitality, travel and food and drink business.”

Marc Crothall – Chief Executive, Scottish Tourism Alliance

An absolute pleasure to work with

“Mhairi is an absolute pleasure to work with. Her knowledge of the local media landscape and customer service is second to none. We’re delighted to have her as part of our associate network.”

Karen Meachen – Client Services Director, The PR Network